Tuesday, 07 February 2012
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like.no.other [Sony Bravia] Hot

 

Spot

Title Sony Brivia Ad
Director Nicolai Fuglsig
Year Released 2006
Type Advertisement
While this commercial for an expensive TV is really nothing more than hundreds of thousands of rubber balls being launched out of cannons down the streets of San Francisco, it connects with Something Deeper in all of us.

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[mov version] 

I have literally shown this spot to hundreds of people. I am still looking for someone who doesn’t think it is beautiful. Things that virtually everyone agrees on fascinate me. It is amazing that there is something in all of us that connects with beautiful things. Seemingly, to be human is to be drawn to beauty.

In a world where everything seems to be up for debate, how is it that there are still things that everyone agrees on? Where does that come from? What is it that links us all together and gives us one mind about certain things?

While this commercial for an expensive TV is really nothing more than hundreds of thousands of rubber balls being launched out of cannons down the streets of San Francisco, it connects with Something Deeper in all of us.

May we all seek not only for more beauty in world this world, but also seek for that Something in us that helps us recognize the beauty we see.

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