It's amazing what some fun music and intermittent slow motion face shots can make one believe. I didn't realize that this type of advertisement had become such apart of our culture that without any critical thought I immediately responded to the signifiers that I'd obvious seen before (the music and type of camera shots and method of mixing a narrator with personal statements). If this ad had come on TV and I wasn't paying specific attention to it, I never would've realize that it was a satire.
Some of my favorite parts include the line "what if the cost of power was so affordable that you could spend your money on more important things" followed by a shot of a Hummer emerging from behind a slow motion American flag and the final coal slogan: "Cheap. Abundant. Cheap." Although instead of reading "cheap" the second time the narrator says "clean" as the word "cheap" appears. Give it a watch.
this video was made by the New York base sketch comedy troupe Free Love Forum . Also check out the MS Paint spot by Free Love Forum on rednoW.
